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Ford and the New Safety Technology

Ford Motors is not only creating the most modern hybrid vehicles but they are also working on the best in safety features for those vehicles. There is a new array of “active” crash-avoidance technologies that will be introduced into this year by driving prototypes into large, car-shaped balloons to help customers avoid real accidents. Engineers at the Dearborn Development Center use these balloons to test the company’s new adaptive cruise control and collision warning with brake support technology. The consumer is demanding that some technology be created that can help avoid sudden unexpected hazards due to cruise control failure or brake support failures. This is just a couple of the many new safety features that are being checked and corrected for the consumers.

Ford Motors plans on introducing the system on the 2010 Ford Taurus, available in the fall 2009, while Lincoln is announcing the new system will be offered on the 2010 MKS, adding to the Lincoln flagship sedan’s long list of available technology. One of the many newer technologies is the parallel parking active park assist that makes it easier for the consumer to park without touching the steering wheel. Along with the adaptive cruise control and collision warning with brake support to warn drivers of possible hazards in front of them and assist them in reacting earlier Ford Motors believes this will improve sales for the newer vehicles. Ford Motors is using radar in order to monitor the area in front of the vehicle which should help to drastically reduce major accidents by the careful driver.

The newer safety features developed by the Ford Motors Technology division are things that other automakers will want to take a good look at and perhaps they too will install similar technologies in their vehicles. The idea is to save the consumer not only on gas mileage but to implement a vehicle that is not too expensive to repair. The high cost of repair bills is driving the profitability down for insurance companies but it is also putting a strong dent in the pocket of the consumer. No one wants high repair bills on a vehicle because it is poorly constructed and by implementing safety technology this will make the consumer much friendlier when it comes to buying the newer hybrids. The government takes a look at what “The Big Three” automakers are doing with the funds that they will be getting.

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